ROCKY RAFAELA
Rocky Rafaela is an attitude as much as it is a fashion brand — a fearless expression of power, beauty, and rebellion.
When you wear Rocky Rafaela, you don't just get dressed — you step into your strongest, most unstoppable self. Every piece is designed to make you feel bold, sensual, courageous, and unapologetically you.
Born from founder Rochelle Gregory’s desire to carve her own path and create an unstoppable universe, Rocky Rafaela started with hand-carved leather biker jackets — wearable works of art. Today, the brand has evolved into a full ready-to-wear collection. Rochelle’s own journey of transformation and healing.
"I had to become the hero I was searching for — and I became the hero by creating it."
Rocky Rafaela isn't about following trends. It's about setting them — creating pieces that feel like armor, art, and attitude all at once.
Worn by some of the most stylish icons in the world — including Ruby Rose, Gigi Hadid, Bella Hadid, Dua Lipa, Hailey Bieber, Kendall Jenner, Paris Hilton, and Robbie Williams — Rocky Rafaela has been spotted in global campaigns and major pop culture moments.
Our pieces have featured in Justin Bieber’s film clips, Joe Jonas’s music videos, Ryan Gosling’s movies, and were heavily showcased in a global Maybelline ad filmed in New York, worn by Ruby Rose and Gigi Hadid.
Rocky Rafaela is for those who lead, never follow — those who wear their story, their scars, and their spirit like a badge of honor.
"The Rocky Girl is Bold"
The Rocky Girl is bold, chic, and unapologetic. We all have the Rocky within us and we are here to bring it out in you.
She’s not afraid to take risks, break the rules, and own every room she walks into. Fashion is her language, and confidence is her energy.
She experiments with style but always keeps it elevated — never ordinary. She knows who she is, and she invests in herself because she understands that how she shows up in the world matters.
The Rocky Girl loves the finer things — luxurious fabrics, intricate details, standout designs — and she wears them with effortless edge. She’s magnetic, unforgettable, and always one step ahead.
She doesn’t just follow trends — she makes them. She doesn’t just wear clothes — she creates a moment.
The Rocky Girl doesn’t blend in. She was born to stand out.
MEET THE DESIGNER
Rocky Rafaela was founded in 2016 by creative force Rochelle Gregory — a designer who turned her struggles into a statement.
What started from humble beginnings and an unstoppable passion to create bold, authentic fashion has evolved into a globally admired brand, worn by the world’s most stylish icons.
After graduating from Whitehouse Institute of Design in Melbourne in 2014 — while simultaneously battling mental health challenges — Rochelle’s career ignited when she was selected to showcase her graduate collection at Melbourne Spring Fashion Festival.
Fashion became her therapy — a lifeline.
"Designing melted away everything I was going through mentally; it was an infectious energy that flowed through me — I felt untouchable, and more present than I had ever been."
Soon after, Rochelle made it to the final two candidates for an internship with Alexander Wang in New York — out of thousands. The spot ultimately went to someone else, but rejection didn’t break her — it built her.
Fueled by raw determination, a fearless vision, and relentless creativity, Rocky Rafaela was born.
Today, Rochelle and her brand are a mirror of each other — confident, passionate, unapologetic.
Her personal journey — battles, breakthroughs, healing — continues to shape every intricate, hand-crafted piece she creates.
Rocky Rafaela isn’t just about fashion — it’s about telling a story of resilience, power, and rebirth through every stitch, texture, and silhouette.
This is Rocky Rafaela. A brand for the unstoppable. A brand for the bold.
