ROCKY RAFAELA
Bringing a confident attitude into fashion, creating show-stopping pieces. Our brand represents an attitude that says "I am unstoppable". We want women to feel beautiful, strong, courageous and sexy when they put on Rocky Rafaela, so they can conquer anything that comes their way.
The brand began with Rochelle creating one off hand carving leather biker jackets, to now having recently launched the RTW 23 Rocky Rafaela Rebirth, that is juxtaposed between diverse fabrics, contrasting textures and distinctive silhouettes, as well as being inspired by Rochelle's healing journey last year. "i had to become the hero i was searching for and i became the hero by creating it."
Rocky Rafaela is loved by some of the most stylish men & women on the planet.
Rochelle has built an impressive portfolio of clients by wearing her fashion pieces out in major global cities, and attracting celebrities with her intricate and timeless designs. Recently in 2022 she collaborated with La Detresse, luxury LA loungewear brand working with Fashion designer Alana Hadid creating hand painted leather jackets.
Australia model and actress Ruby Rose is another fan of the brand, who wore a Rocky Rafaela jacket in Maybelline New York’s global campaign “No Maybe’s”. The brand has also been worn by the following below:
"The Rocky Girl is Bold"
The ‘Rocky’ girl is bold, chic and unapologetic. She's not afraid to experiment and own her style. She's confident, stylish and values fashion.
She enjoys the finer things in life and is willing to invest in her appearance. She loves to stand out of a crowd and make a presence.
MEET THE DESIGNER
In 2016, fashion label Rocky Rafaela was founded by creative designer Rochelle Gregory. Born from humble beginnings and a fierce passion for creating bold, authentic clothing, the label has now become a well-established, unique, and ethically sourced brand adored by the world’s most stylish elites. Rochelle graduated from Whitehouse University of Design in Melbourne in 2014 while simultaneously battling mental health challenges. Her career took off when she was chosen to showcase her graduate collection at the Melbourne Spring Fashion Festival.
While facing her personal struggles, Rochelle used fashion as a form of therapy, finding her passion and purpose. She drew motivation from this experience to inspire others. Founder Rochelle Gregory said, “Creating and designing beat anything I was going through mentally; it was an infectious energy that flowed through me, and I felt on top of the world.” She then applied for a design internship with Alexander Wang in New York, making it to the final two out of thousands of applicants. Although another candidate was selected, Rochelle used this rejection as fuel, picked herself back up, and with strong vision, uncapped creative energy, and determination, she started Rocky Rafaela.
Rochelle is the true embodiment of her brand. She continues to draw inspiration from her battles with mental health and her healing journey, refusing to compromise on creating intricate, unique pieces that tell deep, meaningful stories. Both Rochelle and the Rocky Rafaela brand share a unique energy, confident, passionate, and ready to share it with the world.
